Goal 17 Partnership Space Branding at the World Economic Forum (WEF)

Creative direction

In 2017, Guggenheim Partners launched a new vision at the WEF in Davos inspired by the United Nation’s “17 Global Goals for Sustainable Development.” By activating an impressive event space that convened influential leaders and thought leadership events, Guggenheim successfully promoted “Goal 17 – Partnership for the Goals.” The space provided a perfect venue for private business meetings as well as engaging with the media.

In partnership with Trollbäck+Company, the design agency behind the United Nations Global Goals identity, I developed the overall look and feel of the “Goal 17 Partnership Space,” including outdoor billboards, exterior and interior branding, signage, wall designs, print and digital collateral, which I continue to evolve periodically.