BNY Mellon Signage

Signage Consultant

I was recommended to BNY Mellon by the branding agency, Lippincott, to consult on design and manage the implementation of their global signage system. 

In collaboration with the project manager, I designed the signage system after establishing guidelines and specifications. We hired a team of graphic artists to produce each location’s specifications, managed sign vendors and collaborated with property managers. 

Two years later, brand awareness grew from 0 to 40%.